I try to blog everyday, and as some of my regular readers might know, I don’t always succeed.
Why do I try to blog everyday?
Many reasons, but here are the top three. First, it helps makes concepts clear in my mind. Second, it instils a sense of discipline. Call it rountine, and I might even accept that it has become an addiction, but in this case, I would say it is entirely worth it. And third, my blog has become my note-taking tool. Increasingly, I end up searching my own blogposts regarding concepts I’m sure I’ve come across before. If it was important to me, I am sure I must have written about it.
There are other advantages – I’ve gotten work as a consequence of writing here, I’ve made friends and I’ve met lots of very interesting people. To cut a long story short, there are many, many advantages and virtually no downsides. You don’t get to be as lazy as you’d like to be, it is true, but people tell me that’s a good thing. Who knows, they may well be right.
There are two people I look up to when it comes to blogging every single day, come rain or shine. The name of one of them is likely to be familiar to many of you – Tyler Cowen, of course.
The other is Seth Godin.
I don’t know for how long now, but Seth has been blogging for easily more than fifteen years at least. And when I say he has been blogging for fifteen years, I mean that he has been blogging every single day for those fifteen years (and probably more). I could look up the exact number, but the point in this case ins’t the statistic itself, it is admiration for being able to keep at it for so long. It’s a habit I admire and envy, and it is a habit I aspire to. And like Jessica Hagy the other day, so also with this post. It is a tribute of sorts, and also a way to introduce some of you to bloggers who I read without fail.
Seth has over the years introduced me to authors, introduced me to concepts, taught me fun ways of thinking about stuff, made me rethink simple math, and above all – and I’ll never be able to thank him enough for this – introduced me to good bread (and do read other posts he has written in honor of Poilane). There’s so much more on his blog that trying to create a list is pointless – as with Jessica’s blog, so also with Seth’s, but even more so. Dip in, and see what catches your fancy.
Above all, though, Seth has taught me three things. He has taught me that everything that I do is marketing. Every single thing. Now, I can tell you that this means I’m not a very good marketer, but the good news is that I have one more reason to try and be better at everything I do. But he also has taught me that marketing isn’t a fad, a gimmick or a thing to be sneered at. On the contrary, it is an indispensable skill.
Two, he has taught me to show up every single day. In fact, the phrase “show up” and the word “ship” I will forever associate with Seth. If you are confused about why a marketer is talking about ships, note that we’re talking about the verb, not the noun – and I’ll reiterate my invitation to dip into his blog. I ship a blogpost daily on this blog – or try to, at any rate, purely because I admire his (and Tyler’s) tenacity and gumption. Read what he had to say about this back in 2013, when he wrote his 5000th (yup, not a typo) post:
My biggest surprise? That more people aren’t doing this. Not just every college professor (particularly those in the humanities and business), but everyone hoping to shape opinions or spread ideas. Entrepreneurs. Senior VPs. People who work in non-profits. Frustrated poets and unknown musicians… Don’t do it because it’s your job, do it because you can.
The selfishness of the industrial age (scarcity being the thing we built demand upon, and the short-term exchange of value being the measurement) has led many people to question the value of giving away content, daily, for a decade or more. And yet… I’ve never once met a successful blogger who questioned the personal value of what she did.
(And as an economist, that second paragraph is so much food for thought!)
And finally, he’s taught me to think daily. This is related to the second point, but this is important enough to be a point all on its own. You see, writing daily becomes a habit if you do it long enough. But even more importantly, you realize very quickly that writing something daily also means having to think daily. And you’d be surprised at how good we all are at going though the day without thinking. If you don’t know what I mean, I invite you to try and write daily.
Thank you for leading by example, Seth, and for showing up everyday.